“Somewhere, Something Incredible Is Waiting To Be Known”
Carl Sagan
You’ve created the killer online product that will change the world. Or you have a fantastic idea for this product? Now you need people to buy it. You are in the right place.
We focus on launching digital products, using the Launch Formula as a strategy leveraging on this powerful marketing technique to generate a positive impact on the digital market.
OUR VALUES
PASSION
We are passionate about what we do. We believe that only the individual who loves what he does can be truly happy and that happiness is the key to good work and professional achievement.
COMMITMENT
We are deeply committed to our partners, to the correct exercise of our professions, to society and to everyone who makes our company. We believe that honour and commitment are a voice for the spirit and a compass for actions.
ORGANIZATION
We work with planning, methodology and management. We believe that the organization of processes gradually increases effectiveness and efficiency.
HUMANITY
We treat all people involved in our projects with respect, loyalty, fairness and transparency. We believe in the power of enthusiasm, joy and passion in human relationships and encourage the moral and intellectual growth of all those who relate to us.
BUT AFTER ALL, WHAT IS THE PRODUCT LAUNCH?
Product Launch is a specific digital marketing strategy that leverages massive online sales in a short period of time. This structure follows a sequence of specific steps for each type of launch, using elements of Marketing, Psychology, Communication, Storytelling and Sales.
When applied assertively and consistently to the right product, in tune with your ideal audience, it can bring amazing results. When applied to the launch of digital products (courses, workshops and online communities), this result has even more potential, both in terms of financial results and the impact that the transformation brings on the lives of so many people.
1. We are always connected!
There was a time when we got home to connect to the internet to check emails, look for news, or see photos of friends. We were looking for information. Today, the information comes to us all the time, we are connected naturally, and the “strange” is when we are not. It is much more likely that you are reading this text from a mobile device instead of a traditional computer, while receiving notifications from your social media, emails, messaging app and ignoring TV advertising.
Digital transformation arrives for everyone, it is beneficial and inevitable, and that is why digital marketing strategies, such as: the launch formula have so much power
2. Online Education is the Future
If you want to learn how to do something now, chances are undoubtedly found on YouTube. Video guidance is part of the life of anyone who reasonably uses the internet. Repairs, recipes, DIYs, classes … And for the youngsters, this is even more natural! It is unimaginable for a 16-year-old like the pre-google, pre-internet world, and literate children to seek killing their curiosity (the famous “whys” phase) on youtube instead of asking their parents. For this child, this is a natural education process, more natural than school.
In addition, instead of being limited to the physical space of the school or the geographic area where we live, we look for “who is the best teacher in the world on this subject?”. A person from a small village in the remote areas of Scotland can learn about physics from the best teacher she finds online.
The education system needs to reinvent itself, it needs to evolve. The isolation of the 2020 pandemic has only further accelerated this process. The pioneers will take advantage of this movement by being well prepared.
3. Reach, Speed and Scale
Reaching specifically who you want in digital marketing is easier, faster and more assertive. It is as if a magazine ad was only charged when it was actually read, and you could still choose who exactly would read it, an advertise that would only be visible to residents of a specific city, within a radius of 50 km, who have just returned from a trip, for example.
In addition, a digital info product has a certain cost to be produced, whether for 10 or 10,000 people. So, it can be delivered at a speed and scale that the physical product makes unfeasible, without having to deal with inventory, with lean structure, diluting costs and maximizing not only the result but impacting the lives of many more people at the same time.
BENEFITS OF LAUNCHING AN DIGITAL PRODUCT
SCALABILITY
A business model that can scale 10, 20, 50 or 100 times. Reach more and more students with almost the same structure, providing higher profitability.
AUTHORITY
When scaling the business, the online and offline presence becomes greater, generating more authority for the expert and, consequently, higher demand for partnerships and jobs that can become more valued.
THE RESULTS ARE
INCREASED NUMBER OF CUSTOMERS
INCREASE IN AVERAGE TICKET OR PROFITABILITY
INCREASED SHOPPING FREQUENCY
WE WANT TO HELP YOU
WE WANT TO HELP YOU TRANSFORM LIVES
“We take care of all the details. You no longer have to worry about managing so many processes for your online positioning and launches. We want you to be the best specialist in your area, and we understand that your time is valuable. We want you to dedicate 100% of your time to what you love: your Expertise!“
WHAT ARE WE GOING TO BUILD TOGETHER?
- HIGH-QUALITY products that generate impact and results
- A QUALIFIED audience, engagement and authority for you
- A solid, integral and LASTING partnership
THE PRODUCT LAUNCH AGENCY
The Producer of the Show
Imagine a great show. It will only be a success if all the necessary factors are adjusted: the script, the performance of the artists, lighting, promotion, ticket control, accommodation of the public, etc. Every detail must be taken care of to guarantee the success of the show, and who takes care of all this is the producer of the show.
If the artists had to take care of everything for the show to happen, it was more likely that they would end up having their days interrupted by constant demands and unexpected tasks, forgetting one thing or another, and even what was done not having been done in the best way, a less professional way. The partnership between the artists and the production company allows each party to focus on what they do best, and together they make an even better show. Likewise, a launching agency takes care of all the details for the successful launch of a digital product, such as a production company, fully meeting the demands related to it:
LAUNCH AGENCY ACTIVITIES:
- Setting up Management tools
- Content Design
- Web design
- Traffic Analysis
- Copywriting
- E-mail marketing
- Lead Management
- Digital products Production
- Project Management
- Sales
- Service Technical support
- And more...
EXPERT ACTIVITIES:
- Content Generation (Free and Paid)
- Theoretical Support/Service
How Do We Do
Partnership launches with expert methodology!
PHASE O
SELECTION
We select experts who have a purpose behind their work, who are consistent with our values, and who are “hands-on”.
PHASE 1
STRUCTURING AND PLANNING
CLOSING
Once the partnership is sealed, we start persona analysis, product development, content production planning, launching strategy development, branding structuring and design/communication production.
PHASE 2
EXECUTION
STEP 01 – PPL
Pre-Pre-Launch, phase with the production and distribution of content, building authority, training and warming up the audience.
STEP 02 – PL
Pre-Launch, phase with production and distribution of content (in series of classes) leading to the launch.
STEP 03 – L
Launch, phase in which sales are made, from the open cart to the closing, sales recovery and cross / up / down-sell.
PHASE 3
CLOSING
STEP 01 – POST L
Post-Launch, a phase that comprises the delivery and support of the digital product to students. Guidance on schedule, access and satisfactory surveys.
STEP 02 – DIAGNOSIS
Debriefing with analysis of the previous launch, planning of the next launch and adjustments or structuring additions for improvement/scale in the next cycle.
LAUNCH CYCLE
When going through the 3 phases of the method, a full launch Cycle ends. Closing one cycle starts the preparation for the next period. After a test launch, to consolidate the partnership, the goal is to set a bigger result goal over 1 year.
Do you want to be part of this?
EXPERT
APPLY FOR A PARTNERSHIP
If you identify with everything you read and believe that you can transform people’s lives with a course you created, fill out the registration form below.
TEAM
JOIN OUR TALENT POOL
If you are identified with our values and want to be part of a team to learn and grow together, just fill out the registration form below.
OTHERS
JUST SEND AN EMAIL
To send a message or question, and do not want to talk about internship vacancies or partnership with an expert, fill out the form below.
EXPERT PARTNERSHIP
Interested in a partnership? EXPERT REGISTRATION
More than customers, we seek partners! Someone with
values and vision aligned to develop projects that impact
and transform lives.
While you focus on what is your expertise, we take care of all online presence, digital branding and everything for the project
launches, which is our expertise.
So, if you are a “hands-on” expert, who lives what he says to do the “Storydoing” (and not just storytelling) of our digital
product, you are the partner we are looking for.
- We prefer products with entrepreneurial bias, but we are not limited to that
- The product must be real and concrete, tested and applied by the expert daily
- The transformation must be palpable and noticeable in people's lives
- We do not work with a product without personality, more of the same
- Don't focus on immediacy
- Don't believe in a GOOD return
PROFESSIONALS REGISTRATION
Interested in joining our team? PROFESSIONAL REGISTRATION
If you identified with our values, do you want to be part of
the team, but you didn’t know exactly where to start? Well,
the best way is to start with something you love and develop
your skills over time, in a friendly, welcoming environment
that values learning.
Your desire to learn is more important than already
mastering any tool! If you are an accomplished person and
you like a specific area, it will be great to take a vacancy that
tends to grow along with your learning! So, do you have
desire and blood in your eye? Come closer…
These are the vacancies that can arise here over time, make
your registration and you will be notified once we open
a position for:
Video Maker / Motion Designer – Social Media / Designer –
Copywriter / Copywriter – Service – Traffic Manager – Project
Manager – Web Developer / Webdesigner
- More than someone ready, we seek those who are thirsty to learn
- We look for those who focus on the solution not in the problems
- Team spirit and good humour weighs more than anything
- We are not looking for someone unfocused and still less a distractor
- We are not looking for someone who does not know how to unfold and look for ways out
- We do not seek conflicting or aggressive people
DO YOU WANT TO SAY OR ASK SOMETHING?
Send us a message! We would love to hear from you!