60 Home Contractor Leads with a Lifetime Spend of $2,900

Objective

A home contractor was finding it hard to attain leads through his Facebook Ad efforts. Read about how we took the reins and managed to draw in a substantial amount of leads while staying within a limited advertising budget.

Case Study home Contractors

The Initial Challenge

To bring in B2B leads/scheduled calls at a Cost Per Lead under $100 with winning audiences and assets.

The Process:

To drive the results we wanted to see, we:

  • Initiated a TOF campaign with 3 ad sets through extensive research and experience.
  • Started with a daily ad spend budget of $30, gradually increasing it to $40 per day.
  • Made use of 8 different creatives and 4 varying ad copies.

The Results:

SEM case study
SEM case study
  1. 60 leads/scheduled calls in all
  2. A Cost Per Lead of $43.52, less than half of the initial target of $100
  3. Two out of three ad sets that ended up performing well
  4. Two winning creatives and two winning ad copies

Our aim were to increase sales and generate more revenue for our client. Thus, our team proposed ROI-focused paid marketing service to fulfil its objective. Following were the challenges:

To get unique transactions through Paid Search with an increase in the sales MoM.

To generate more revenue and ROAS.

To improve the CPA of the account.

The Results

COST

$2,912

CLICKS

47,488

IMPR.

107,790

CONV.

60

CPA

$43.42

Due to the above solutions implemented in the account, a impressive change was observed in the results of the account. Below are the changes observed (Last 6 months data vs Initial 6 months data):

0

leads/scheduled calls

%
0

CPA has significantly improved

$
0

Reduced cost per lead

 

Our team have helped the brand to achieve the desired objective and continue to increase the online leads generation.