63 Home Contractor Leads with a Lifetime Spend of $2,700

Objective

A home contractor needed leads for his business and was struggling to meet his goals using Facebook ads. We took charge and helped him turn things around in no time at all.

Interior Designer Case Study

The Initial Challenge

The Process:

To help the client achieve his goals, we:

  • Began a TOF Facebook ad campaign with 3 ad sets.
  • Started off the ad spend budget at $30 per day and slowly increased it to $40 per day.
  • Used a combination of 4 ad copies and 8 creatives, perfectly designed to speak to the brand’s customers.

Once the previous ad sets had stopped working, we tested 3 new ad sets, one by one.

The Results:

Case Study Home Contractors
Case Study Home Contractors
  1. Attain a total of 63 leads/scheduled calls.
  2. Achieve a Cost Per Lead value of $43.62, which was much lower than the desired target of $100.
  3. Get 3 ad sets that worked well out of a total of 6.
  4. Identify 3 winning creatives and ad copies each.

Our aim were to increase sales and generate more revenue for our client. Thus, our team proposed ROI-focused paid marketing service to fulfil its objective. Following were the challenges:

To get unique transactions through Paid Search with an increase in the sales MoM.

To generate more revenue and ROAS.

To improve the CPA of the account.

The Results

COST

$2,735

CLICKS

64,064

IMPR.

130,795

CONV.

63

CPA

$43.62

Due to the above solutions implemented in the account, a impressive change was observed in the results of the account. Below are the changes observed (Last 6 months data vs Initial 6 months data):

0

leads/scheduled calls

%
0

CPA has significantly improved

$
0

Reduced cost per lead

 

Our team have helped the brand to achieve the desired objective and continue to increase the online leads generation.