We needed to attain leads on a VERY limited budget – €100 for a client in coaching industry. Let us show you how we achieved an unheard-of lead cost of less than €1.
The Initial Challenge
To get the maximum possible number of leads under $100.
The Process:
To achieve the numbers we were looking for, we:
Started fresh and created a new funnel.
Continuously tested multiple dynamic creatives and crisp ad copy to identify winning assets.
Carried out RFT testing for 6 weeks.
Ran an email marketing campaign alongside the Facebook ad campaign.
The Results:
From Dec 15th 2020 to Dec 21st 2020
Attained 150 leads on an ad spend of just €114.
Achieved an astonishing €0.76 Cost Per lead.
Our aim were to increase sales and generate more revenue for our client. Thus, our team proposed ROI-focused paid marketing service to fulfil its objective. Following were the challenges:
To get unique transactions through Paid Search with an increase in the sales MoM.
To generate more revenue and ROAS.
To improve the CPA of the account.
The Results
COST
$114.19
CLICKS
7,452
IMPR.
11,183
CONV.
150
CPA
$0.76
Due to the above solutions implemented in the account, a impressive change was observed in the results of the account. Below are the changes observed (Last 6 months data vs Initial 6 months data):
0
Leads
0
$
Reduced cost per lead
Our team have helped to generate 150 Coaching/Consultant Leads with an Ad Spend of €114 at a Lead Cost Less than €1
The Initial Challenge
To get the maximum possible number of leads under $100.
The Process:
To achieve the numbers we were looking for, we:
The Results:
From Dec 15th 2020 to Dec 21st 2020